Copy of About Lost Dog Cycling

 

Our History

Founded across and between Los Angeles and San Francisco in 2013, Lost Dog Cycling’s humble beginnings started as a collective looking for an unconventional approach to cycling. With origins pinning up numbers throughout the racing seasons, our love of the sport blossomed with the shared discovery of relationships, adventures and stories beyond the rigid structure of cycling. 

Believing in the renewed outlooks of the sport is the future, since 2015 Lost Dog Cycling is proud to have supported and worked with grassroots athletes and clubs. As a clothing supplier and design lab for our partners, we collaborate to develop the finest aesthetics and reach their best performances.

In 2019, we devoted our efforts to products that deliver elite technical performance while relating to all different cyclists. From here, the story continues…

Our Approach

At Lost Dog Cycling, we are inspired by the cycling communities and beyond. We believe in pursuing the finest efforts in every aspect of Lost Dog Cycling. Guided by progressive technical fabrics, innovative designs, and responsible material sourcing, we look for a better future. 

We recognize theres’s a problem. It’s not easy to start cycling. While the whole industry speaks up about diversity and inclusion, it’s difficult to not see that the problem is still present. We are widening the entry point to our beautiful sport and decreasing restrictive purchasing practices will ensure a diverse and inclusive community. 

Our purpose is to promote awareness of communities, increase obtainability, and improve representation. We want to share our sport with everyone. 

Our Pledge

While we play homage to the “glory days” of cycling, we believe that even greater days are upon us. We have committed ourselves to finding real solutions to promote diversity and increase accessibility to the outdoors and social justice, because we believe our sport should be shared. 

  • Internal & External Awareness
  • Supporting Grassroot Groups 
  • Representing Diverse Aesthetics
We at Lost Dog Cycling realize the ever mounting challenges we face as a human collective. This does not deter us, as we see it as a starting point to grow and build. Our goal is to continually pursue and create positive change within the communities that we serve.